We wanted to give MAD a new look, but people often hate new things, and we had plenty of perfectly fine old things already. So we were influenced by Harvey Kurtzman’s logo from MAD’s first few issues, back when it was strictly a comic book. So if our new logo looks familiar, that’s because it’s a modified version of the 66-year-old original. Want to see the new/old design in action? Grab our first issue at your local purchasing place. And subscribe here for a whole pile of future issues—you won’t even have to go outside!