Announcing "Inside MAD"

Announcing "Inside MAD"

By The Editors Wednesday, July 17th, 2013


mad magazine the idiotical Inside MAD, MAD Books, John Ficarra

Sabrina Strauss
Goodman Media International
(212) 576-2700                                                                    


Time Home Entertainment Inc. and MAD Magazine Announce:

Inside MAD, An Ill-Conceived Collection of the Magazine’s 
High-Quality Stupidity from the “Usual Gang of Idiots” and Their Celebrity Fans 

  Features Special Introduction by Judd Apatow and 17 Celebrity Guest Essays

 On Sale October 29 Nationwide, But Tough To Find In Hoboken

New York, NY, July 16, 2013 – For more than six decades, MAD Magazine's irreverent humor has warped the minds of countless readers. Now MAD's legendary writers, artists, and celebrity fans pull back the curtain, or lift up the venetian blinds, or some window treatment analogy like that, to share and comment on their favorite MAD spoofs of all time in Inside MAD (Time Home Entertainment Inc.; $29.95 Cheap!), on sale October 29, 2013 at retailers nationwide and

Contrary to popular belief, not everyone who wasted their formative years reading MAD wound up as a complete failure. Despite having their minds irreversibly rotted by the magazine, some readers actually went on to be, well, successful! And now, for the first time ever, these successful readers share what reading and appearing in MAD meant to them! 

Roseanne Barr, Ken Burns, Dane Cook, Paul Feig, Whoopi Goldberg, Harry Hamlin, Tony Hawk, Ice-T, Penn Jillette, George Lopez, David Lynch, Todd McFarlane, Jeff Probst, John Slattery, John Stamos, Pendleton Ward and Matthew Weiner all ignored their management’s advice and contributed essays to Inside MAD.  

But wait—there’s more! (Regrettably.) To get the perspective of highly unsuccessful people too, MAD – an imprint of the much more successful DC Entertainment – invited its own editors, writers and artists to share their all-time favorite MAD articles.  Contributors include: Sergio Aragonés, Tom Bunk, Tim Carvell, Paul Coker, Jack Davis, Dick DeBartolo, Desmond Devlin, Mort Drucker, Mark Fredrickson, Drew Friedman, Frank Jacobs, Al Jaffee, Peter Kuper, Tom Richmond and many more. (Not to be confused with noted writer Manny Moor.)

As a bonus, Inside MAD also features an all-new, specially-commissioned gatefold poster by Sergio Aragonés illustrating the mayhem of the legendary MAD offices and a never-before-reprinted Alfred E. Neuman pop art poster! 

Speaking from MAD’s international headquarters in midtown Manhattan, MAD Editor John Ficarra said, “Dammit, I told you not to call me here! I’m NOT paying you! Oh…er…excuse me. I thought you were someone else.”  

Inside MAD offers a rare look into the twisted minds of the writers and artists who have produced the magazine for the past 61 years.  The editors would like to say it’s illuminating and insightful, but unfortunately they can’t – they’ve read it.

Mad about MAD at Comic-Con: Saturday, July 20 (Room 9, 2-3 PM)
Moderator: Bob Wayne

Talent: Sergio Aragones, Peter Kuper and Tom Richmond

MAD, the country’s #1-selling humor magazine (in a field of 1), is dumber than ever! Join MAD Magazine editor John Ficarra and art director Sam Viviano for a ridiculous peek at what’s happening at the magazine, an exclusive first-look at their new book, Inside MAD, and an epically, moronic Q&A that’s bound to be, well, MAD! (Prizes will be awarded for most moronic questions!) Media is invited to attend.

Press Contact: Sabrina Strauss — (212) 576-2700 / 

Inside MAD
From Time Home Entertainment Inc. and MAD Magazine
Publication date: October 29, 2013

About MAD: 
Now celebrating its 61st anniversary, MAD Magazine is America's longest-running humor publication with that title. MAD has entertained, inspired and occasionally revolted generations of readers by satirizing politicians, celebrities, sports and pop culture. Whether in print, on television, the web or the iPad, MAD remains a cultural touchstone. MAD Magazine is part of DC Entertainment, a Warner Bros. Entertainment Company, though they frequently deny it.