The MAD Staff Picks Their Favorite Back Covers: Senior Editor Joe Raiola

The MAD Staff Picks Their Favorite Back Covers: Senior...

By The Editors Thursday, December 27th, 2012

MAD has a long history of running a wide variety of material on our back covers: fake ads, magazine parodies, comics, and more. To wrap up 2012, each member of the MAD staff selected a favorite back cover and explained why this one stands out above hundreds of others. Come back tomorrow to see another pick, and to read them all, click here! 

MAD #308, January 1992
Selected by Senior Editor Joe Raiola

Joe says: "At the risk of blowing my own comedy horn, this parody of an NRA ad, which I wrote with my pal Charlie Kadau, is among my favorite MAD back covers. First, in the pre-Photoshop era, Irving Schild’s photographic wizardry was simply astonishing. But what I love best about this is the back story. Soon after the spoof was published, MAD was deluged with hundreds of letters from angry NRA members, each threatening to 'boycott our advertisers' — at a time when the magazine was advertiser-free. You can’t make this stuff up!"

mad magazine the idiotical back covers 308 nra deer irving schild joe raiola charlie kadau

Writers: Joe Raiola & Charlie Kadau
Photo: Irving Schild