It was announced this week that Pepsi and Beyoncé have become “global partners.” What that means (other than sounding like a “Risk” alliance) is that Beyoncé is getting $50 million to do a bunch of Pepsi stuff — including having her face on Pepsi cans. We figured there must have been other candidates for the job — and luckily, we discovered some of the other celebs Pepsi considered for the can-treatment before they settled on Beyoncé!
Thanks to David Norris for the snap!
On Saturday, the Air Yeezy 2 will go on sale with a bonkers price tag of $245. But prices on eBay for the Nike/Kanye West collaboration have skyrocketed, with a pair reportedly pre-selling for over 350% of their retail value! That’s almost as inflated as Kanye’s ego! The amount of money people are willing to shell out for the sneakers points either to an economy that is finally getting stronger, or (more likely) that people are just getting dumber.
Despite their exorbitant price tag, Dr. Dre’s Beats headphones have recently become a genuine phenomenon — a hip-hop fashion accessory as ubiquitous as hoodies, Jordans, and Amber Rose. And like any good rap impresario, the good Doctor is branching out — albeit into unexpected (and folate-rich) territory.