The current issue of Film Comment magazine features an extensive look at the history of MAD's movie parodies. As part of their research, they interviewed MAD Editor John Ficarra about the process of building each spoof and how the feature has evolved over the years.
Click through to read John's thoughts on how Mort Drucker, "horrible puns" and Louis Farrakhan have helped the parodies become an iconic part of MAD.
CLASSIC MAD DEPT.
Yesterday was the 30th anniversary of the final episode of M*A*S*H — with over 100 million viewers, the most watched series finale of all time — but we were too busy updating our Trapper John M.D. Pinterest board to notice. To make amends, we present the entirety of "M*U*S*H", our satire of the beloved show's final season by Arnie Kogen and Jack Davis.
Click each page to make it bigger!
The original 1966 Batmobile used in the Adam West television series sold at auction recently for a whopping $4.6 million — very good news for the current owner of Burgess Meredith’s penguin-shaped submarine. We pay tribute to the sale with the cover and first page of our Batman spoof from MAD #105.
Each week for the rest of the year, we'll be posting excerpts from the essays Frank Jacobs wrote for our 60th Anniversary book, Totally Mad: 60 Years of Humor, Satire, Stupidity and Stupidity. We've already shared "Who Was Bill Gaines?" and "Has MAD Ever Been Sued?" Be sure to come back next week to read the (partial) answer to the question "Who is Alfred E. Neuman?"
By 1960, MAD had become an oddball national institution, and Bill Gaines wanted to keep it that way. His method was to create what came to be the MAD Family, made up of the editorial staff, steady contributors, even the magazine’s attorneys and accountant. The glue that held the group together was the annual MAD trip. Many of the writers and artists had never met. What better way for everyone to get to know their brethren than to fly them, all expenses paid, for a week or two in a foreign clime? These vacations, with their anticipations and memories, would knot the family ties even tighter. Especially if the trips were stag.
“I never met two wives who could get along with each other,” Gaines said at the time. “Bringing wives on the trips would divide the convivial MAD group into cliques. The wives would spend so much on clothing trying to outdo each other that it would cost the boys a fortune, and I can’t see any point to that.”
Two of the magazine’s mainstays, editor Al Feldstein and illustrator Mort Drucker, passed up the trips because of the all-male edict. The other MADmen accepted readily, eager to get a break from the typewriter and drawing-board. Skeptics might point out that Gaines, divorced at the time, was not burdened with the problem of leaving a wife at home. It would take 20 years before the stag rule was relaxed.
The first trip took the travelers to Haiti, one of Gaines’ favorite watering holes. The tone was set the first day. Discovering that the magazine had one subscriber in Port-au-Prince, Gaines piled his charges into five Jeeps, drove to the lad’s home, and presented him with a renewal card.
The next four trips were to the Caribbean, but Gaines was not happy. The West Indies bored him — especially Puerto Rico, where he spent most of his days reading and napping in his room or ordering a snack on the shaded terrace. Occasionally, in a neighborly gesture, he would tread cautiously across the beach to where the rest of the MADmen were sunning. After a few pleasantries, he would shuffle back to the hotel, relieved to be away from the sun and surf and the picture of grown men actually enjoying the stuff — sometimes, even, exercising in it.
There were better places to go with better things to see and better food to eat, and in the fall of 1966 Gaines loosened his belt and took the group to Paris, and then to Surinam, Italy, Kenya, Athens, Japan, London, Copenhagen, and the Soviet Union — to every continent save Australia and Antarctica, 27 trips in all.
The tone was set early on. In Florence, the vacationers were grouped on the steps of the Duomo Cathedral when a shouting parade of striking local laborers stampeded by. In the middle of the marchers, carrying an appropriated picket sign with his clenched fist raised high, was Sergio Aragonés.
In Venice, Nick Meglin scrutinized his admission ticket to the Palace of the Doges. “What does it say?” he was asked. “It says,” answered Meglin, “you may have already won this palace.” At the Vatican, Dick DeBartolo looked at the opulence and remarked, “God isn’t dead. He just can’t afford the rent.”
In Moscow, Gaines was continually stared at by the local populace. At first it was thought that this was because of his beard and massive mop of hair. It was later learned, however, that to Muscovite eyes, at least, Gaines resembled Karl Marx. The abundance of beards in the travelers prompted one observer to remark that the MAD gang looked like a road company of Benjamin Harrison’s cabinet.
Gaines himself climbed — yes, climbed — to the top of the Leaning Tower of Pisa and there placed an “Alfred E. Neuman for President” poster. It was rumored, but not confirmed, that the tower leaned an inch or two more after that.
We are proud to announce the third installment of our popular book series, MAD’s Greatest Artists — this one celebrating the legendary Mort Drucker, universally acclaimed as one of the greatest humorous illustrators and caricaturists of all time. It always struck us as odd that a man of Mort’s immense talent would work for us, but we’re glad he does! This book is a rich compilation of Mort’s MAD work from the past five decades, including movie parodies, TV spoofs, and satirical jabs at eight presidents! It also features a brand new interview with Mort himself by longtime MAD Editor Nick Meglin. As an added bonus, there's a full-color, pull-out vintage poster reprinted for the first time in almost 50 years! With an introduction by Michael J. Fox, the book features essays by some of Hollywood’s greatest directors, including J.J. Abrams, Frank Darabont, George Lucas and Steven Spielberg. On sale October 23 from Running Press. Pre-order your copy today by clicking here!
If you're going to San Diego Comic-Con next week, there will be plenty of MAD events to partake in once you get squeezed out of the Firefly reunion panel! Here's what you can do to get the most of your MAD experience this year:
• Stop by the DC Entertainment booth to see the MADropolitan Museum of Art! We'll be displaying framed prints of classic MAD superhero illustrations from over the years, featuring art by Mark Fredrickson, Mort Drucker, Dave Gibbons, Frank Miller and more! Many of these are being shown without logos and text for the first time!
• Come to the "Mad about MAD" panel on Saturday from 2:00-3:00pm in Room 9! Find out everything we've got planned for MAD's 60th Anniversary and for the next 60 years to come, with editor John Ficarra, art director Sam Viviano, assistant art director Ryan Flanders and artists Angelo Torres, Sergio Aragonés, Tom Richmond, and Peter Kuper! Be sure to have good questions ready — prizes will be awarded!
• Aspiring MAD illustrators and cartoonists: we'll be doing portfolio reviews, so keep your eyes and ears open for more details!