Recently, cartoonist Rich Burlew raised a mind-melting $1.2 million to produce a print version of The Order of the Stick, his role-playing themed webcomic. How did Burlew do it? Through a nifty online quasi-Ponzi begfest known as Kickstarter. But for every Order of the Stick success story, there are countless failures.
Recently, Apple Inc. has come under fire for the labor violations of their suppliers in China. Long hours, unsafe working conditions and a shamefully inconsistent policy on “Casual Fridays” are just some of the complaints being voiced. But Apple, always the nimble marketer, is responding quickly to the situation. Not by improving the conditions, but using the tragic events as an advertising tool.