Apple Responds to Mistreated Workers’ Allegations with New Ad

Recently, Apple Inc. has come under fire for the labor violations of their suppliers in China. Long hours, unsafe working conditions and a shamefully inconsistent policy on “Casual Fridays” are just some of the complaints being voiced. But Apple, always the nimble marketer, is responding quickly to the situation. Not by improving the conditions, but using the tragic events as an advertising tool.

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