Recently, Apple Inc. has come under fire for the labor violations of their suppliers in China. Long hours, unsafe working conditions and a shamefully inconsistent policy on “Casual Fridays” are just some of the complaints being voiced. But Apple, always the nimble marketer, is responding quickly to the situation. Not by improving the conditions, but using the tragic events as an advertising tool.
When Walter Isaacson’s biography of Steve Jobs was released last week, it immediately became a mega-bestseller. So it’s no surprise that Isaacson is already hard at work on his next biography. Its topic is a closely guarded secret, but The Idiotical has obtained an exclusive first look at the book’s cover!