Reasons for the Huge Decline in Barbie Sales

Reasons for the Huge Decline in Barbie Sales

By The Editors Thursday, April 17th, 2014

LEGENDS OF THE DOLL DEPT.

Mattel has announced that recent sales of Barbie dolls are way down! The company has no shortage of excuses for the slump, blaming a bad economy and the popularity of electronic devices (plus, after 55 years, it’s only natural for things to droop a little). Still, we get the feeling they’re not sharing the real causes.

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