MAD’s Buttons and Pins Cleanup!

MAD’s Buttons and Pins Cleanup!

By DCE Editorial Friday, September 16th, 2011
We’re still cleaning up our stockroom! Today we found pins — lots of pins that we thought you might like to see. This first photo has some of the rarest. Here's the story on them: The white cloisonné pin with the red logo was one of several pins given away as a premium if you subscribed to MAD in the 1980s. Other pins in the subscription giveaway were the two featuring Spy vs. Spy, the MAD Zeppelin, Arthur the Plant, Flip the Bird and the black and white Alfred pin. The blue cloisonné pin with the yellow MAD logo was a “staff and freelancers only” pin Annie Gaines had made during the same time. The 14k gold logo pin in the upper right was a “staff only” pin Bill Gaines commissioned in either the '60s or '70s and is quite rare. The small Spy pin (second row down, on the far right) was a mistake (too small) and very few, if any, went out to subscribers. The football helmet and the gold Alfred head were pins that the pin salesman, Brian Fitterman, had made just for fun. The Alfred is very rare, the football helmet less so. Over the years, several pins were commissioned to be given away at San Diego Comic-Con, among them the yellow Alfred head, the red logo, the square Alfred and Spy pins and the small "Vote Alfred" pin. The large "Alfred for President" pin was made to promote the pop-up book, MAD About Politics, while the "WOOF" pin was made to promote the book Bo Confidential. The rectangular "Alfred for President" pin (second row, left) is an original from the first "Alfred E. Neuman for President" kit which was sold in the magazine in 1960. It is also somewhat rare. Before there were cloisonné pins, there were traditional buttons. The next photo is a complete set of all the different buttons made as premiums for subscribing to MAD. How many of all these do you have? Which are your favorites? If you could only possess one, which one would you choose? Let us know in the comments because…you never know! (Hint: Don’t pick the 14k gold one!)

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